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Thursday, April 28, 2011

EDITORIAL : THE KOREA HERALD, SOUTH KOREA



Post-poll plans

The electorate in the Bundang B district said no to the status quo and, instead, endorsed a call for change when it elected Sohn Hak-kyu, leader of the main opposition Democratic Party, in the April 27 parliamentary by-election. Of great concern to the conservative ruling party and the liberal opposition party is whether the electoral outcome will prove to be a tempest in a teacup or a prelude to the parliamentary and presidential elections next year.

Sohn’s election must have been shocking to the ruling Grand National Party. In previous elections, its candidates had been virtually assured of a win at the moment of nomination in Bundang B because the electorate in the district never failed to vote conservative. Not this time. Well-to-do and white-collar voters turned their back on the ruling conservative party. They picked Sohn, who had gambled his political career when he decided to run in the district in Seongnam, Gyeonggi Province.

In his campaign, Sohn called on the Bundang B electorate to jump-start a change for the entire nation, saying it was not just the lower class but the middle class that was worse off now than before. But his opponent appealed to voters to help him prevent “leftists” from taking power in the upcoming parliamentary and presidential elections. The electorate got their unmistakable message across to the political community when it elected Sohn.

White-collar workers are assumed to have held sway over the electoral outcome, although a detailed analysis of voters is needed to confirm it. The voting rates spiked during the morning and evening rush hours ― an indication that a large number of white-collar workers were at the polls. Their voting helped raise the total turnout to 49.1 percent of the eligible voters, up 3.9 percentage points from the 2008 general elections.

What the rival political parties will have to do now is develop strategies for the main events ― the parliamentary and presidential elections, respectively scheduled for April and December next year. The last thing the opposition party can afford to do is read too much into the Bundang B electorate’s verdict and become complacent. What the ruling party needs to do immediately is damage control, before making a fresh start.
Enhancing looks
Veteran singer Yoon Bok-hee said in an interview last week that she was afraid of watching TV these days because she sees so many entertainers who have undergone cosmetic surgery.

“With your skin yanked and bone carved, can you correctly express your emotion? With your mouth reconstructed, can you sing normally?” she asked.

The 65-year-old singer insists that a truly dedicated actor or singer should consider his or her body as the “original stage” for their performance. Yoon, who started her singing career at the age of 5, admonishes today’s entertainers against trying to change that sacred part of their art.

Yet, we wonder how many young performers will listen to Yoon’s advice. Images on TV convince people every day that beauty in this country is being “standardized” as it becomes increasingly difficult to tell one actress from another. The many doctors at aesthetic clinics in Seoul’s Gangnam district have done a great job in this national rush for appearance enhancement, which is not confined to the world of entertainment.

In Apgujeong-dong and Sinsa-dong in Gangnam-gu, some sections in the busy commercial streets are almost exclusively occupied by cosmetic surgery clinics. Their billboards line the walls of subway stations.

Of the 1,313 plastic or cosmetic surgery clinics licensed in Korea, Seoul has 607, of which 369, or 28 percent of the national total, are crammed together in Gangnam-gu. Reconstruction of disfigurement takes up only 5 percent of their work. The rest is devoted to eyelid surgery, breast implants, nose jobs and so on.

The number of medical establishments specializing in aesthetic plastic surgery has showed a sharp rise over the past decade. In Seoul, they account for 15 percent of the total 70,000 hospitals and clinics, with the relative decline in the proportion of other divisions of surgery: there are only 927 places offering cardiothoracic treatments, for example, according to 2010 statistics. A similar phenomenon is seen in Busan and other large cities.

If these clinics help increase national GDP through foreign clients from China, Japan and Southeast Asia, the cosmetic surgery boom calls for deep contemplation about certain uncomfortable trends in Korea. It reflects the increasingly tough competition in our society, particularly among the younger generation, and their inclination to seek better opportunities by improving their appearance.

Corporate policies emphasizing human relations potential in the recruitment of employees drive many job seekers to visit cosmetic surgery clinics. Applicants believe they can receive better scores in interviews with impressive physical features usually associated with better social acceptance. Young people would also like to enhance their appearance for their search for a romantic partner.

We are concerned that the ages of cosmetic surgery clients are getting younger, to include high school students, who are inevitably influenced by the “appearance first-ism” of adults. Wearing makeup is prohibited in secondary schools but even primary school students are reported to be carrying foundation creams and colored cosmetics that they use surreptitiously.

Commercial promotion by competition-pressured clinics affects young minds that lack self-confidence. Serious thought should be given to measures to discourage this, such as heavy taxes on revenues from aesthetic surgery or banning advertisements for such services.

The compelling problem is that so many young people spend their precious time and money in improving their physical appearance, possibly at the expense of developing more important inner assets. Yoon Bok-hee’s criticism needs to be echoed beyond the entertainment world.

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